NBC Logs Off 'Quarterlife'
After a premiere that pulled in historically low ratings on Tuesday, the series from
"Quarterlife" drew a CW-esque 3.1 million viewers in its debut at 10 p.m. Tuesday -- the worst in-season performance in the 10 p.m. hour by an NBC show in at least 17 years. The show, which has been airing in eight-minute chunks online since November, also got pummeled in the adults 18-49 demographic, where it managed only a 1.3 rating.
This despite a fair amount of hype about the show, which was scrutinized for its online to on-air transition and because it was produced by Herskovitz and Zwick, who reworked a pilot that
Herskovitz was, not surprisingly, optimistic about the show's prospects before the premiere. "What we're doing -- which started out to be an Internet-only show and now has this television component -- is part of some, I think, hybrid process that will continue for the next few years," he told reporters earlier this month.
Following the premiere, though, Herskovitz apparently changed his mind. "It never should have been a network show. It's too specific," he told a Harvard Business School conference Wednesday, according to