'30 Rock' Keeps Rolling
"From the beginning, '30 Rock' has proven to be the kind of quality comedy that doesn't come around very often, and we are very pleased to have this show back for a second season," Reilly says in a statement. "We expect it to continue to build its increasingly loyal audience and become another of NBC's classic comedy series."
The show is averaging a little under 6 million viewers per week, and a 2.7 rating in the adults 18-49 demographic that NBC cares about most. It's been a fairly steady performer since it moved to Thursday nights following "Scrubs," holding better than 80 percent of its lead-in for several weeks running.
NBC also notes that "30 Rock" is one of the more "upscale" comedies on TV, drawing a high concentration of viewers whose household incomes top six figures.
For the remainder of its season, "30 Rock" will follow