'Weeds' Produces New High
In addition to improving by 43 percent over its second season premiere, the "Weeds" launch also helped give a boost to
According to media reports, the third season of "Weeds" drew an estimated 824,000 viewers, its largest first-play audience ever, up from the 626,000 who tuned in to watch
Although a large number of those viewers seemingly got the munchies and left their TVs, "Californication" still held onto 550,000 viewers, as per Nielsen Media Research.
Premium cable network Showtime is always reticent to provide viewership figures for first run series airings, but the "Californication" launch was larger, for example, than the first season premiere of "Weeds" (488,000) but smaller than last year's roll-out for
"Weeds" earned a slew of Emmy nominations this year, including nods for stars Parker and Elizabeth Perkins.