Showtime Cultivates 'Weeds' in June
As was the case last summer, the pay-cable network will pair its veteran show with a newcomer -- in this case, the British import "Secret Diary of a Call Girl." Both shows are scheduled to debut Monday, June 16.
In each of its first three seasons, "Weeds" debuted in August and ran into the fall. The earlier premiere date will let the show air nearly its entire season in the somewhat less competitive summer environment -- though airing in the teeth of the fall schedule didn't hurt the series last year. Showtime doesn't typically reveal its ratings numbers, but in renewing the show the network noted the audience for "Weeds" grew by 19 percent over season two.
The new season, which is scheduled to begin production in April, will rejoin Nancy Botwin (
"Secret Diary of a Call Girl," which has already aired on
Showtime has also picked up a second season of "