Zap2it First: CW's 'High Society' ad campaign keeps it kind of classy

Tinsley Mortimer's -- socialite, author, fashion designer -- foray into the world of reality show television, "High Society" is on its way and judging from the initial clips it will be lots and lots of very rich people behaving very, very badly.

On the other hand, Zap2it has the first look at the first three pieces of key art and they're remarkably restrained considering the OMG, WTF?, Menage-a-Tuesday, hot and heavy teen vampires and naked model campaigns of the past.

For the most part.

tinsley-mortimer-high-society-large.jpgAll of the ads sport the tagline "You Can't Write This Stuff ..." and what we learn about Mortimer is that she has the same problems as many a gal, even the not-so-rich ones. Her mother wants her to settle down with a nice guy. It just so happens that nice guy is Mortimer's ex, but that's just details.

malik-so-chic-high-society-large.jpgEvent planner Malik So Chic shows off some rhinestone frames and a bowtie and makes us think The CW should do a joint campaign with Malik and his obvious role model, new "America's Next Top Model" judge Andre Leon Talley.

paul-johnson-calderon-high-society-large.jpgBut then we get to Paul Johnson-Calderon. Tell us how you really feel, Paul.

Of course if he's referring to his former BFF Jules Kirby (they had a falling out when she accused him of stealing her Blackberry), who's already raised eyebrows with her declaration "I use the n-word sometimes," it might not be as harsh as it sounds.

"High Society" premieres Wednesday, March 10 at 9:30 p.m. ET.

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'High Society' preview: Rich people behaving badly

Photo credit: The CW