Every month, Zap2it reaches an audience of nearly 10MM entertainment sociables.
What are entertainment sociables? They’re fans who fervently follow their favorite TV shows, movies and celebs
on social media. Commenters who actively drive the conversation on blogs and fan sites. Influencers who regularly recommend entertainment content and brands they like to their personal networks via online and offline channels. Technology-reliant individuals who consume entertainment in large doses across multiple screens.
In short, a community of engaged, influential and connected entertainment fanatics.
Nearly 10MM engaged TV enthusiasts - Only a 3-6% audience duplication with our competitors --> means
we increase your reach up to 92%
- 55% watch 3-4 hours of TV a day (102)
- 38% watch 5 hours of TV a day (103)
- 48% more likely to read TV news/reviews/listings
- 69% online at least once a day (126)
- 73% use the internet while watching TV (114)
- 2.54x more likely to buy TV DVD’s
- 85% more likely to watch a TV show based on online ad or listing
- 27% provide advice on TV (121)
- 79% visit our site at least once a day
- 98% check for TV listings for that day/night
- 58% check TV listings for the future
- 77% use social networking sites (120)
- 84% have 1+ social profiles (115)
- 74% more likely to share links/articles/videos
- 61% comment/post on social networking sites (132)
- 82% more likely to like/follow a brand
- 75% more likely to like/follow a celebrity
Sources: Nielsen @Plan Q4 2012