What do Zap2it's over 9MM monthly users have in common? They're heavy consumers. Highly-influential and socially connected ones at that.
Not only do they take in TV and movies in large doses, they love shopping, sharing and recommending their favorite products. In short, Zap2it users are keenly interested in the overlapping worlds of entertainment and brands.
What does this mean for you? You can reach an influential online audience that naturally recommend the brands and products they like to others. What’s the benefit? Advertising on Zap2it can jump-start buzz around your products.
- 65% more likely to like/follow a brand
- 74% use social networking sites (125)
- 85% have 1+ social profiles (119)
- 35% share links/articles/videos (167)
- 60% comment/post on social networking sites (134)
- 88% shopped online in the last month (124)
- 85% made online purchases in the last month (129)
- 70% more likely to frequently seek advice for online shopping
- 53% more likely to frequently provide advice for online shopping
- 3x more likely to seek/post product reviews
- 2.44x more likely to have researched products to purchase yesterday
- “When I find a brand I like, I stick to it.”= 45% of Zap2it users
- 22% of Zap2it users feel that brand name is an indication of quality (107)
- 24% of Zap2it users will pay more for a product made by a company they trust
Sources: Nielsen @Plan Q2 2013, Google Analytics, comScore