What do Zap2it's nearly 10MM monthly users have in common? They're heavy consumers. Highly-influential and socially connected ones at that.
Not only do they take in TV and movies in large doses, they love shopping, sharing and recommending their favorite products. In short, Zap2it users are keenly interested in the overlapping worlds of entertainment and brands.
What does this mean for you? You can reach an influential online audience that naturally recommend the brands and products they like to others. What’s the benefit? Advertising on Zap2it can jump-start buzz around your products.
- 47% more likely to become a fan/follow a brand
- 74% use social networking sites (115)
- 85% have 1 + social networking profiles (117)
- 52% more likely to share links/articles/videos/websites
- 62% comment/post on social networking sites (129)
- 88% shopped online in the last month (123)
- 84% made online purchases in the last month (126)
- 42% more likely to provide advice about online shopping
- 2.2x more likely to seek/post review
- 81% more likely to have researched products to purchase in the last month
Sources: Nielsen @Plan Q3 2012