Entertainment consumption is changing. Today, more than 50 million Americans watch a full-length TV show or movie online weekly. There is one certainty: with a multitude of sources for web video and complex distribution relationships, finding the “right” content online can be a challenge.
Enter CastTV. Called by NewTeeVee the “most intuitive” online guide, CastTV offers one-stop watching covering the millions of videos available on Hulu, Amazon, Netflix, iTunes, YouTube, the network sites and everything in between. From episodes of the biggest TV shows to movies to music videos, viral videos and beyond, you name it and CastTV connects users to it – in a click.
So why advertise on CastTV? You’ll connect with 3.1 million highly-engaged entertainment consumers. Your messaging will surround the exact video content that users seek. And our high impact ad opportunities and targeting capabilities will get your products noticed. Check out creative executions here.
TV & Video: 3.5x
Online Video: 3.4x
TV Guides & Reference: 3.0x
TV News/Reviews/Listings: 2.16x
of popular TV shows or use our Online TV Guide of all the
free full episodes that have aired in the last week. And these
users can’t get enough entertainment:
- 34% watch 5+hours of TV
- 65% more likely to read TV news/reviews/listings
- 2.5x more likely to watch streaming video online
- 2.37x more likely to have purchased TV DVDs in the last month
on twitter or facebook. And these fans are VERY socially connected:
- 81% use social networking sites (131)
- 84% have 1 + social network profile (119)
- 47% comment/post on social networking sites (159)
- 2.16x more likely to become a fan/follow a brand
- 91% more likely to become a fan/follow a celebrity
Sources: Nielsen @Plan Rel 4 2011, Google Analytics