What do Zap2it's nearly 10MM monthly users have in common? They're heavy consumers. Highly-influential and socially connected ones at that.
Not only do they take in TV and movies in large doses, they love shopping, sharing and recommending their favorite products. In short, Zap2it users are keenly interested in the overlapping worlds of entertainment and brands.
What does this mean for you? You can reach an influential online audience that naturally recommend the brands and products they like to others. What’s the benefit? Advertising on Zap2it can jump-start buzz around your products.
- 47% more likely to become a fan/follow a brand
- 74% use social networking sites (115)
- 85% have 1 + social networking profiles (117)
- 52% more likely to share links/articles/videos/websites
- 62% comment/post on social networking sites (129)
- 87% shop online (120)
- 82% bought items online (124)
- 53% more likely to frequently provide advice regarding online
shopping to friends & family
- 2.50x more likely to seek/post product reviews
- 2.29x more likely to have researched products to purchase
Sources: Nielsen @Plan Q2 2012, comScore SEPT 2012 Total Universe--beta