According to comScore, mobile media is now an "essential service (users) depend on every day while at home, work or on the move." And accessing news and information is one of the key activities smartphone owners regularly rely on their devices for.
So Zap2it offers an optimized user experience to fans who want to stay connected everywhere. It's a perfect complement to your Zap2it plan providing opportunities to reach entertainment fanatics while they're seeking information/news and making viewing plans on-the-go.
Access comprehensive local TV & movie listings - View enhanced show details, descriptions, & photos
- Keep up with celebrity news and buzz from Zap2it
- Read lively TV show and movie recaps
- Enjoy CTRs up to 7%
- Increase CTR 80% by mentioning video in your ad's
call-to-action - Use expanding ad executions for higher-impact experience
- Show Reminders alert users 15 minutes before their
favorite programs start - Check-In allows users to check-in to their favorite shows
anytime
- Customizable channel lists
- “Favorites“ lists of top TV shows and movies
- Ability to setup movie locations of favorite local theaters
- Includes multiple locations for travelers
Sources: Nielsen app Playbook report, Rhythm NewMedia’s, comScore 2010 Mobile Year in Review