Zap2it offers a fast wherever, whenever connection to favorite shows and celebrities for fans who want to stay connected everywhere…while on the train, in line, and hanging out with friends. Not only are fans looking to us while on-the-move, they use us in their living rooms too. Our research shows that more and more fans are using their mobile devices as companion screens to figure out what to watch now/next while they’re already watching TV and catch up on breaking celebrity news.
So you already love the passionate fans Zap2it offers online, now reach more on-the-go through our mobilized site and What’s On App. It's a perfect complement to your Zap2it plan providing opportunities to reach entertainment fanatics during key decision making moments as they’re seeking information/news and making viewing plans on-the-go.
- 63% use their phones to look up TV listings
- 56% more likely to view entertainment news on their phones
- Enjoy CTRs up to 7%
- Increase CTR 80% by mentioning video in your ad's call-to-action
- Use expanding ad executions for higher-impact experience
- Show Reminders alert users 15 minutes before their favorite programs start
- Check-In allows users to check-in to their favorite shows anytime
- Make a fan’s “Favorites“ list and you’ll never be missed
Sources: comScore Plan Metrix Site Audience Profile