Judd Apatow helped turn Steve Carell into a movie star and now he's looking to turn the same trick for another "Daily Show" veteran.

Universal has bought the comedy pitch for "A Whole New Hugh," a concept to star Helms and be produced by Apatow's studio-based shingle.

Helms is also co-writing "Hugh" along with Jake Fleisher and Ian Berger. According to Variety, the comedy focuses on three guys who attempt to raise their friend's confidence level by making him seem to be a success.

Currently co-starring with Carell on NBC's "The Office" and reteaming again on "Evan Almighty," Helms has a supporting role in the Eddie Murphy comedy "Starship Dave" and will make a cameo in the Apatow-produced "Walk Hard."

In addition to "Hugh" and "Walk Hard," Apatow's upcoming Universal productions include the summer flick "Knocked Up" and the rap comedy "Attorneys at Raw." He's also producing and co-wrote "You Don't Mess With the Zohan," an Adam Sandler offering set up at Sony.