Weinsteins, WWE Plot Industry Smackdown
Roddy Piper doc will be the first release
In the short term, Genius will become the exclusive home entertainment distributor of all WWE DVD titles, effective November 1, 2006. Apparently the WWE has a 90,000-hour library of video content and the upcoming releases -- starting with "Born to Controversy: The Roddy Piper Story" -- will cull from that trove.
"WWE is not simply a brand; it is an American Icon," Bob Weinstein says in a statement. "Harvey and I very much relate to Vince McMahon's entrepreneurial style and entertainment philosophy. We love what Vince has done in making WWE the leading sports entertainment franchise in the world, and we are very interested in expanding our relationship beyond DVD distribution to other facets of WWE's global entertainment empire. We view our relationship with WWE as a major alliance with great growth potential."
While the official release only discusses the home entertainment possibilities, media reports suggest that the next step could include theatrical releases for WWE films and places for WWE stars in upcoming Dimension features.
"Home entertainment is a major part of the WWE's business, and we believe we have found in Genius a company that understands our brand and will help us continue to drive our company's growth," says Vince McMahon, WWE's chairman. "Bob and Harvey Weinstein have a tremendous track record. We're excited about this partnership and its long-term potential."