NBC's transition from top-of-the-heap to bottom-of-the-barrel seemed to happen almost overnight, but the network's return to relevance is proving to be a gradual process.
Yes, the 2005-06 season saw quickly canceled duds like "Inconceivable," "Heist" and "E-Ring," the disappointment of "The Apprentice: Martha Stewart" and the embarrassing demise of "Joey." Yes, NBC finished the season in fourth place in total viewers and in adults 18-49. But it was also a season that saw "My Name Is Earl" burst out of the box as a critically respected hit and saw "The Office" develop into a solid Thursday performer, as well as a valuable asset in the network's alternative platforming plans.
After a fruitful development season, NBC has more reasons for optimism as the 2006-07 season begins. With "Studio 60 on the Sunset Strip," "Friday Night Lights," "Heroes," "Kidnapped" and "30 Rock," NBC has a handful of the fall's most anticipated new shows. Even better, the addition of Sunday Night Football will help NBC shore up a tough night and shed dead wood on other nights.
Photos courtesy of NBC. Text by Daniel Fienberg.