Top 10 highest paid reality stars in 2010

The face -- or at least the abs -- of "the Jersey Shore" makes the most of any of his GTL compatriots. He's also working his 15 minutes of fame while he can, charging appearance fees, lending his name to a book, and endorsing fitness products. He is also part-owner of the vodka brand Devotion, which contains protein. (No more empty calories while you get sloshed!) Earlier this year, some outlets reported he would be worth $5 million this year, but the Daily Beast puts the figure at a more modest $3 million -- after all, it takes a while for royalties to kick in.