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The Old Spice Guy woos the world
In 2009, Old Spice was just the cheap cologne you sprung for on Father's Day. In 2010, it was one of the hottest brands in the world, thanks to Isaiah Mustafa, "The Man Your Man Could Smell Like." The uber-manly settings, deliriously seductive-yet-deadpan delivery, and awesome situations ("I'm on a horse") made these commercials must-see TV. And when Mustafa took to the web for 24 hours to respond to tweets and questions from celebs and fans, an internet meme was born.