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"Kony 2012," a short film created by the non-profit group Invisible Children, Inc. was released on March 5 and immediately went viral. The film's purpose was to promote the charity's "Stop Kony" movement, the objective of which is to make Ugandan militia leader and indicted war criminal and ICC fugitive Joseph Kony globally known in order to have him arrested by the end of the year. The film sparked some heated controversy regarding its merits, with some critics arguing that the short film's focus was misguided. Other critics complained that while increased awareness in the cause was good, without a plan for any concrete action in place, the campaign was relatively futile.