CBS Bringing MMA to Primetime
Mixed martial arts fighting specials will periodically move into Saturday's vast wasteland
CBS is teaming with ProElite, Inc. on a multi-year agreement to bring mixed martial arts (MMA) fighting to a major broadcast television network for the first time.The network announced plans on Thursday (Feb. 28) to broadcast four MMA events per year, targeted as two-hour Saturday night specials from ProElite's EliteXC fight division.
CBS' corporate sibling Showtime began airing EliteXC events in 2007 and will continue to be a home for MMA.
"Mixed martial arts is one of the fastest growing sports in the country and a wildly popular entertainment vehicle for upscale, young adult audiences," says Kelly Kahl, senior executive vice president, CBS Primetime. "It's original programming for Saturday night; it's live, creating an event atmosphere and it's something that hasn't been seen on network television, until now."
Gary Shaw, president of EliteXC adds, "Our world-class fighters and the high production value of our events continue to drive ProElite as a global MMA organization that is fortified by the bedrock foundation of a partnership with CBS. Broadcasting our events on CBS will instantly engage a new fan base, as well as provide an opportunity for EliteXC to further establish itself as the world's premier MMA organization."
CBS has yet to set a timetable for the first of its primetime televised MMA events.
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