FOX Programs OnDemand Against Baseball
Forget baseball -- FOX would rather you watch 'Bones' and 'Prison Break' on Demand
FOX's traditional October programming hiatus -- also known as the MLB playoffs -- has just begun, but already the network has planned alternatives for the baseball-phobic.The network will make full, previously aired episodes of "Bones," "Prison Break," "Standoff," "Vanished," "Talk Show With Spike Feresten," "'Til Death," "The Loop" and "Justice" available through the newly launched FOX on Demand. That's just about every new FOX show you could want to see, assuming you have no interest in "Happy Hour."
The episodes can be seen on an ad-supported basis through MySpace.com and the MyFoxLocal web sites in 24 owned and operated markets.
FOX is making no secret that the OnDemand gambit is that rare instance in which a network attempts to counterprogram its own programming. The network announced Tuesday that during FOX baseball broadcasts, the network plans to run promos pushing viewers to the OnDemand service.
Toyota, Burger King and Lionsgate will sponsor the episodes.
"We're fortunate to have partners like Fox Interactive Media and our Fox Stations Group making our entertainment programming available to viewers while we turn over much of prime time to Fox Sports and post-season baseball," says FOX Entertainment President Peter Liguori. "MySpace provides tremendous exposure to our key demos and our O&O's speak to local viewers and loyal fans of FOX in a very targeted way."
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