MTV series seeks hanger-on for heiress

The humanitarian work will have to wait: Paris Hilton has a new TV show.

MTV has given the go-ahead to a series tentatively titled "Paris Hilton's My New BFF." While we're not sure if that apostrophe-s is supposed to indicate a double possessive for the hotel heiress or whether it's meant to be a declaration -- "Paris Hilton Is My New BFF" -- for the winner, the premise is pretty much self-evident in the title: People will compete for a chance to hang out with her.

The show is scheduled to premiere late this year. In the meantime, MTV has set up a web site, ParisBFF.com, where prospective contestants can upload videos and text to make a case for why they should be part of the show. Online votes will help determine the contestant pool.

Once the 20 finalists are chosen, they'll be put through a series of tasks designed to test their loyalty, diplomatic skills and endurance to see if they have what it takes to join Hilton's inner circle. The winner gets to, uh, join Hilton's inner circle, and presumably get his or her picture taken a lot.

Former VH1 executives Michael Hirschorn and Stella Stolper are credited as co-creators of the show, along with Hilton.