NBC Queues Up Netflix Previews
'Studio 60,' 'Kidnapped' premieres available on movie service
The two NBC shows will be available to the 5 million or so people who use Netflix starting early next month -- about six weeks before they premiere on television. They'll be packaged together on one DVD, which will also feature trailers for the network's other new shows.
"The promotion takes aim at the Netflix demographic-rich entertainment consumer who is looking for this kind of high-end television show, and then is eager to pass the word," says John Miller, chief marketing officer for the NBC Universal Television Group.
Netflix gets something out of the deal as well -- NBC will offer promo time to the movie-delivery service in its prime-time schedule and on its annual fall preview special, which affiliates can air multiple times in the weeks leading up to the new TV season.
"Great TV is an increasingly important and popular component of the 60,000-title catalog Netflix offers its subscribers," says Ted Sarandos, Netflix's chief content officer. "Joining forces with NBC to launch two terrific new series differentiates our service in the area of unique and original content and provides NBC with an innovative platform to promote its fall lineup."
The preview DVD will function like any other title in the Netflix library: Subscribers can add it to their queue, and it will be mailed to them once it reaches the top.
The "Studio 60"/"Kidnapped" DVD will be available beginning Saturday, Aug. 5.