E! Unleashes 'Pam' in August

Zap2It.com | July 17, 2008

Pamela Anderson

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Third season of 'Kardashians' also on the way

E!'s not-really-a-reality-show reality show starring Pamela Anderson will be making its way to your TV screen in August.

A new season of the cable channel's series "Keeping Up with the Kardashians" is also on its way.

"Pam: Girl on the Loose" is scheduled to premiere at 10 p.m. Sunday, Aug. 3. The show promises a "truly personal and in-depth glimpse" into Anderson's life as a mother, working actress and animal-rights activist.

Episodes will feature the former "Baywatch" and "Stacked" star holding a massive yard sale, taking meetings for various business endeavors and tending to her kids without the help of a maid or a nanny.

Anderson is among the executive producers of "Girl on the Loose," along with Fenton Bailey and Randy Barbato ("The Eyes of Tammy Faye," "Showbiz Moms & Dads"), Tom Campbell and Jeff Pollack.

"Keeping Up with the Kardashians," meanwhile, will unveil its third season early next year. The Ryan Seacrest-produced show has performed well for E!, winning its time period in the show's core demographic of women 18-34.