We're starting to wonder if Paris Hilton's MTV-enabled search for a new best friend might not be a completely earnest endeavor.

Or perhaps Hilton is just concerned that her new American BFF won't have a passport. Because she's going to star in a British version of the same show.

On Sept. 30, Hilton's MTV show, the doubly possessive "Paris Hilton's My New BFF," will launch a search for someone who wants to join the "Simple Life" star's entourage. The winner will demonstrate the style, stamina and loyalty necessary to hang with Paris in the many places she's photographed, and get to hang with Paris in the many places she's photographed.

One best friend, though, apparently isn't enough. Hilton will also topline a British version of the show, "Paris Hilton's New Best Friend," which will premiere on ITV2 sometime next year. The show's format will be the same, with Hilton putting a group of would-be hangers-on through a series of tasks designed to see if they have what it takes to be her British bestie.

In the press release announcing the British show, Hilton explains, "I'm in the UK all the time, but of course I can't bring all my friends, so I've decided to look for a new BFF across the pond. I need a best friend who is hot, who can keep up with me, and most of all, who is real and won't be a backstabber."

ITV, Lionsgate TV and Ish Entertainment, which is producing the MTV series, collaborated on the deal to bring Hilton to the U.K.