First it was the runway, then the kitchen. Now Bravo is applying its reality TV touch to our homes for its interior design competition "Top Design."

Hosted by famed designer Todd Oldham, "Top Design" will premiere on Jan. 31, following the second season finale of "Top Chef," and then move to its regular 10 p.m. ET/PT timeslot the following week.

The show will take 12 new interior designers, artists and architects from around the country and stick them in a decked-out West Hollywood loft and pit them against each other for challenges that will challenge their creativity, aesthetic sensibility, time management skills and patience.

"Bravo has successfully brought spirited competition to both the fashion and food industries," says Bravo President Lauren Zalaznick. "Now our passionate viewers will be rewarded each week when they 'watch what happens' as the creativity and drama unfold through each pressure-filled design challenge."

Each episode, Oldham will present the designers with a challenge and then send them scrambling off to sketch and purchase materials. At judging, famed designer and lead judge Jonathan Adler will inform the winning and losing designers of the results, with input from series judges Margeret Russell (Editor-in-chief, Elle Decor) and interior designer Kelly Wearstler.

The designing dozen range from newcomers, veterans and those seeking to change careers. Although where they were originally from differs greatly -- ranging from New Jersey to Thailand -- they all currently live in one of three major U.S. cities. The New Yorkers include Michael Adams, 23; Goil Amornvivat, 33; Ryan Humphrey, 35; and Carisa Perez-Fuentes, 26. The trio from Chicago include John Gray, 39; Erik Kolacz, 28; and Matt Lorenz, 32. And finally, those from the City of Angels include Heather Ashton, 36; Felicia Bushman, 38; Andrea Keller, 36; Elizabeth Moore, 48; and Lisa Turner, 48.

The winning designer will receive a $100,000 grand prize from LendingTree, a brand-new 2007 Acadia vehicle from GMC, an editorial feature in Elle Decor and the chance to showcase their design skills at the magazine's Dining By Design, NYC, a lavish affair where designers, celebrities, and the who's who of fashion convene for a night of style, drama, excitement, and spirited collaboration.