This New Year's Eve, things are getting ugly.

ABC Family will run an all-day marathon of ABC's hit show "Ugly Betty," starring America Ferrera as the intelligent and optimistic assistant of the head of Mode fashion magazine.

The marathon will help kick off ABC's "Be Ugly '07" campaign, which asks Americans to emulate the bespectacled heroine and "be real, be smart, be passionate and be true to yourself" in the coming year.

The day kicks off at 9 a.m. ET/PT with Betty landing the coveted job at Mode and meeting her womanizing boss Daniel Meade (Eric Mabius) for the first time. Through the next eleven hours, fans can watch Betty find her groove at work, sometimes at the expense of her family's needs, reconcile with her boyfriend Walter (Kevin Sussman) and deal with a trio of workplace backstabbers: Wilhelmina, Marc and Amanda (Vanessa Williams, Michael Urie and Becki Newton). The final episode of the marathon begins at 7 p.m. ET/PT, ending with Betty torn between Walter and her co-worker Henry (Christopher Gorham).

And after all this activity, there's still time to go out and party before the ball drops.