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After Jimmy Haslam III bought the Cleveland Browns in 2012, he said the team's brand was underdeveloped. The first step to rectifying that is winning many more games than the team has in the past decade. Of course, opportunities exist off the field as well, and toward that end, Haslam and the Browns have partnered with Travel Channel and NFL Films to produce this eight-episode series. Provided unprecedented access, the series shows in great detail the logistics required to put an NFL team on the road during the season, from feeding a 150-person squad, to clothing and housing needs, to how a stadium prepares and deals with thousands of fans. It also features employees across the Browns organization, including star players Brandon Weeden and Trent Richardson, head equipment manager Brad Melland, and Haslam himself.
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Language: English Release Date: 04 December 2012 Genres: Travel, Football

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