'Eastwick' Casts Spell on Lindsay Price

Zap2It.com | February 25, 2009

Lindsay Price

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Her casting in ABC pilot could be bad news for 'Lipstick Jungle'

ABC's drama pilot "Eastwick" has found its second witch in Lindsay Price, which could be a bad omen for Price's current show, "Lipstick Jungle."

Price joins Jaime Ray Newman in a lead role on "Eastwick," which is a loose adaptation of the John Updike novel "The Witches of Eastwick" and the 1987 feature film. It centers on three women whose powers as witches start to develop; Price will play one of them, a reporter for the local newspaper.

Her casting in the pilot is formally in second place to "Lipstick Jungle," according to The Hollywood Reporter. NBC hasn't cancelled the show yet, and network executives have said they'd like to find a way to keep it alive, either on the network or somewhere else in the NBC Universal family. It's generally not a good sign, though, when one of the stars of a bubble show takes a role elsewhere.

"Lipstick Jungle" averaged a meager 5.1 million viewers a week this season, although its ratings among women were somewhat better. NBC co-chairman Ben Silverman said last month that the network was looking into a possible cost-sharing deal similar to the one it engineered with DirecTV for "Friday Night Lights" this season. A move to one of NBCU's cable channels is also a possibility.

In addition to "Lipstick," Price's TV credits include "Beverly Hills, 90210," NBC's "Coupling" remake and "Pepper Dennis."