A&E Sets Clocks to 'Hammertime'

Zap2It.com | February 18, 2009

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Cable channel orders series starring M.C. Hammer

A&E is hoping that MC Hammer has one more hit left in him.

The cable channel has ordered an unscripted series called "Hammertime" that will follow the former hip-hop star and his family. The latest entry in the celebrities-are-people-too subset of reality shows is scheduled to premiere later this year, A&E says.

"MC Hammer is an iconic figure in American pop culture, but many people only know him for his music and fashion sense. Now A&E takes an unprecedented look behind his larger-than-life personality and into his life as a devoted husband, father and business entrepreneur," says Robert Sharenow, who oversees unscripted programming at A&E.

Fueled by singles like "U Can't Touch This" and "2 Legit 2 Quit," Hammer had three multi-platinum albums in a row in the late 1980s and early '90s. But by the mid-'90s he had become a cautionary tale, having blown through a fortune and declared bankruptcy. He has poked fun at his profligate ways in commercials -- including one for Cash4Gold that aired during Super Bowl XLIII -- and continues his recording career in addition to being a husband and father of five kids.

"Hammertime" will be the second reality series MC Hammer has taken part in; he was on the first season of "The Surreal Life" in 2003.

J.D. Roth ("The Biggest Loser," "Age of Love") is executive producing the show along with Hammer, Todd Nelson.
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