'Ugly Betty' Novela Goes Mobile

Zap2It.com | November 28, 2006

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Tony Plana on 'Ugly Betty'
Tony Plana on 'Ugly Betty'
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ABC offers mini-episodes of show within show

The telenovela that Ignacio Suarez (Tony Plana) watches on "Ugly Betty" gets only a few seconds of screen time in most episodes of ABC's first-year hit. Starting this week, though, you'll be able to catch more of it.

The network has launched mini-episodes of "Vidas de Fuego" ("Lives of Fire") on its web site; later this week Verizon Wireless users will be able to see the mini-show on their mobile phones (provided they have the V Cast service). New episodes will debut every Thursday on ABC.com.

"'Vidas de Fuego' is a perfect example of how we're utilizing unique content across digital platforms," ABC's Bruce Gersh says. "Extending this original mini-telenovela online and on mobile offers our loyal fans another way to connect and interact with their favorite ABC program."

"Vidas de Fuego" is the story of a handsome priest and his secret lover, the beautiful (and pregnant) maid on the wealthy Rivera family's ranch. Meanwhile, Sofia Rivera is seducing her stepson in hopes of wresting control of the family fortune.

The telenovelita will run for six episodes (ABC is also producing another six-episode story) and is dubbed into English for airing online. It stars several actors with novela experience: Marlene Favela, Sebastian Rulli (both of "Contra viento y marea"), Ninel Conde ("Rebelde") and Helena Rojo and Eduardo Rodriguez (both of "Peregrina").
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